Your Partner in

Swiss-Chinese Trade & Market Expansion

Founded in the heart of the Swiss Alps, MJ Bleu Ciel is a company built on a passion for excellence, cultural exchange, and the connection between Switzerland and China.

We specialize in the import and export of premium Swiss and Chinese products, ensuring that quality and authenticity remain at the core of our business.

Our expertise spans across luxury skincare, fine gourmet food and beverages, high-end silk textiles, and specialty gifts, catering to discerning customers who seek excellence.

We take pride in our ability to navigate the complexities of international trade, offering logistics, bonded warehousing, and cross-border e-commerce solutions. With a strong presence in Switzerland and China, we bridge markets through curated selections, professional distribution networks, and a deep understanding of consumer preferences in both regions.

Whether it’s delivering Swiss craftsmanship to China or bringing the elegance of Chinese heritage to Switzerland, MJ Bleu Ciel is committed to excellence at every step of the trade journey.

What We Do

MJ Bleu Ciel specializes in introducing Swiss cosmeceuticals, natural skincare, fine wines, and gourmet foods to the Chinese market via e-commerce and strategic partnerships.

Through our Xiaohongshu flagship store and bonded warehouse system, we provide direct-to-consumer sales, enabling seamless market entry.

In addition, we assist brands with localization, digital marketing, and influencer collaborations to establish a strong presence in China.

Simultaneously, we help Swiss brands strengthen their foothold in Switzerland, enhancing market positioning, retail distribution, and brand visibility. We work with high-end Swiss skincare brands, not only for the Chinese market but also as part of our exclusive corporate gifting selection in Switzerland, offering premium skincare as thoughtful and elegant gifts for businesses and high-value clients.

At MJ Bleu Ciel, we collaborate with renowned Chinese brands and artisans to introduce luxurious silk textiles, premium teas, and handcrafted tea ware, blending traditional craftsmanship with modern design.

These high-quality products are part of our exclusive corporate gifting collection, offering Swiss businesses and individuals a unique way to experience and share Chinese heritage.

Beyond distribution, we curate immersive experiences, including events, tastings, and cultural showcases, allowing Swiss audiences to connect with the artistry, history, and traditions behind these exceptional gifts.

Meet the Team

  • Jie Liu

    Founder

    With a background in tourism management and international trade, Jie Liu specializes in cross-border e-commerce distribution of premium skincare, and fine food & beverages from Switzerland to China, while bringing high-end silk, tea, and specialty gifts from China to Switzerland, curating premium trading exchanges between both markets.

  • JEREMY J. KETT

    Director of Strategic Partnerships

    With over 30 years of experience in Swiss private banking and finance, Jeremy J. Kett specializes in wealth management, legal advisory, and strategic fundraising for start-ups. As an independent consultant, he leverages his extensive Swiss, UK, European, and Middle Eastern networks to facilitate high-value trade, investment opportunities, and business development. His expertise in HNW client relations and financial structuring makes him a key asset in expanding MJ Bleu Ciel’s global reach.

  • Prescillia Perez

    Head of Swiss Market Development

    With a background in luxury retail, hospitality, and business administration, Prescillia Perez brings a wealth of experience in client relations, operations, and commercial strategy. Her expertise spans real estate, high-end fashion, and food & beverage ventures, making her a key asset in facilitating business development and operational efficiency at MJ Bleu Ciel.